About this role
Join Motorola Solutions' growth team to develop and deploy multi-channel performance marketing campaigns across Google and Meta platforms. You'll manage paid media budgets, optimize campaigns for B2B lead generation, and analyze performance using GA4, GTM, and Looker Studio.
Must have
Bachelor's Degree required
2+ years of experience in Google Ads
2+ years of experience in marketing analytics tools and SEO optimization strategies
2+ years of experience in marketing automation and project management platforms
Basic understanding of Google Ads, Meta and LinkedIn
Demonstrated ability to monitor and optimize performance metrics CPA, ROAS, and conversion rate
Data driven mindset with hands-on experience using tracking tools GA4, GTM, pixels
Ability to work independently and take ownership of campaigns end-to-end
Legal authorization to work in Canada indefinitely required
Technologies
Responsibilities
Plan, execute, and optimize performance marketing campaigns across paid media channels
Manage and optimize campaigns across Google Search, Display, Performance Max, YouTube, Google Gen, and Meta including retargeting
Collaborate with Performance Marketing Manager, sales teams, and broader marketing teams on multi-channel strategy
Optimize audience targeting and alignment between paid media and sales objectives
Plan, execute, and analyze A/B tests across ad creative, landing pages, and messaging to improve conversion rates
Monitor and manage paid media budgets ensuring efficient spend and performance optimization
Track, analyze, and report on campaign performance using Google Analytics GA4 preferred, Google Tag Manager, and Looker Studio
Compile performance reports and provide clear insights, trends, and recommendations to stakeholders
Identify growth opportunities and propose innovative paid media initiatives to drive new user acquisition
Analyze user behavior using heatmapping and session-recording tools such as Hotjar or Mouseflow
Collaborate with SEO teams on onsite initiatives including keyword research, metadata optimization, and technical analysis
Conduct basic SEO analysis using tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog
Build and optimize landing pages, forms, workflows, and email campaigns using HubSpot
Ensure consistent messaging and brand alignment across all marketing channels
Benefits
Recruitment process
Position type is New Grad
No travel requirements
No relocation provided
No referral payment plan
Employer work permit sponsorship is not available for this position
Motorola Solutions is an Equal Opportunity Employer
Inclusive and accessible recruiting experience for candidates with disabilities