About this role
Data analytics role at the intersection of digital advertising strategy and client services for Dutchie's cannabis ad platform. Build data-driven narratives, dashboards, and strategic recommendations to support sales and retain brand clients.
Must have
3-5+ years in digital advertising analytics or media analytics
Proficiency in SQL with hands-on experience querying large datasets
Strong data storytelling and narrative building skills
Comfort presenting findings in client-facing settings
Experience working cross-functionally with sales and product teams
Strong organizational skills managing multiple deliverables and deadlines
Familiarity with Snowflake or Hex for ad reporting
Understanding of ad platform, POS, telemetry, product, and retailer data schemas
Technologies
Responsibilities
Develop data-driven prospect briefs identifying high-potential brand targets
Build budget recommendations and media plans from historical benchmarks
Create pitch materials with performance projections and ROI scenarios
Own monthly performance narratives translating raw data into strategic stories
Conduct quarterly deep-dive analyses on campaign health and incrementality
Design and maintain client-facing dashboards in Hex or Looker
Develop reusable templates and automated reporting workflows
Present findings and field data questions in client meetings
Provide strategic recommendations for campaign launches and optimizations
Quantify cost of inaction from ad spend pauses or reductions
Collaborate with Sales, Ad Operations, and Product teams on priorities
Participate in product testing for new ad placements and targeting features
Rewrite incrementality reports with A-B testing using ad server data
Benefits
Recruitment process
Role sits at intersection of data analytics, client services, and digital advertising strategy
Supports cannabis industry with focus on wellness, social justice, and community empowerment
Company powers thousands of dispensaries across 40+ US and Canadian markets
Named in Fast Company's 10 Most Innovative Companies in North America
Backed by D1 Capital Partners, Tiger Global, Thrive Capital, and notable investors
Total rewards package includes equity and technology allowance
Similar offers
Machine Learning Manager (LLM)
165,000 – 210,000 USD
/ year
AI Context Operations Lead
146,700 – 203,800 USD
/ year
Senior Quality Engineer, Findata
132,250 – 181,700 CAD
/ year
Technical Solutions Engineer (Remote-US)
133,000 – 145,000 USD
/ year
Head of Machine Learning
230,000 – 400,000 USD
/ year