Knak
·Business Intelligence
Go-To-Market Data Analyst
About this role
Support decision-making across go-to-market functions including marketing, revenue operations, sales, and finance. Analyze full-funnel metrics from lead generation through pipeline and revenue outcomes, working with stakeholders across departments to deliver clear, actionable insights.
Must have
3 to 5 years of experience in an analyst role with exposure to marketing, sales, or revenue operations data
Working knowledge of marketing concepts including lead generation, performance marketing, campaign attribution, and funnel metrics
Strong SQL skills and comfort working directly with data rather than only pre-built dashboards
Working knowledge of CRM schema and objects with Salesforce preferred
Familiarity with paid ad platform data such as Google Ads and LinkedIn Ads
Experience with Tableau or an equivalent BI tool such as Looker or Power BI
Ability to work across departments and communicate with stakeholders of varying technical fluency
Comfort with ambiguity and undefined questions
Technologies
Responsibilities
Analyze marketing performance across channels and campaigns including lead generation and performance marketing metrics
Build and maintain reporting that connects marketing activity to sales pipeline, revenue, and finance outcomes
Partner with Revenue Operations and Sales to understand funnel conversion, attribution, and forecasting questions
Support Finance with GTM-related budget and spend analysis
Translate ad hoc questions from stakeholders into clear, well-scoped analysis
Identify gaps or inconsistencies in GTM data and help improve data quality and definitions over time
Present findings in a way that is useful to both technical and non-technical audiences
Work with AI team on building out data agents that serve marketing purposes
Work with Data Engineering on structuring data architecture and source tables for marketing purposes
Work with Finance on annual planning and setting targets
Benefits
Amenities
Recruitment process
This is not a narrow campaign-reporting role but spans the full funnel from lead generation through revenue outcomes
Success means becoming a trusted point of contact for GTM analytics questions across Sales, Marketing, and Finance
Company is mission-driven with focus on empowering people to be creative
Recognized as Ottawa's Best Places to Work 2025
Recruitment process includes AI screening and video interviews transcribed with AI with humans at core of decisions
