About this role
Aequilibrium seeks a Canadian-based UX Lead to lead public website redesign and CMS migration for credit unions transitioning from Central 1 Forge and OpenText. This contract role requires deep expertise in information architecture, content strategy, and stakeholder facilitation for large, content-rich websites in regulated financial services.
Must have
Eight or more years of experience in website UX, digital experience, information architecture or related fields
Demonstrated experience leading complex, content-rich public website redesigns or CMS migrations
Portfolio showing public website work including information architecture, navigation, content strategy, wireframes and responsive page design
Experience conducting website and content audits and making evidence-based recommendations
Strong understanding of CMS-driven design, content models, templates, reusable components and authoring needs
Experience creating or evolving website design systems and component libraries
Strong knowledge of responsive design and WCAG accessibility requirements
Working knowledge of SEO, website analytics, conversion optimization and usability testing
Strong workshop facilitation, presentation and stakeholder-management skills
Ability to work at both the strategic and detailed design levels
Ability to work directly with executives, marketing leaders, digital teams, business stakeholders and technical delivery teams
Must be based in Canada and legally eligible to work in Canada
Technologies
Responsibilities
Lead discovery and experience strategy for complex public website redesigns and CMS migrations
Assess current Forge/OpenText website including content, information architecture, navigation, templates, functionality and member journeys
Identify what should be retained, improved, consolidated, redesigned or retired
Define target public website experience and establish clear experience principles
Prevent project from becoming page-for-page recreation of existing website
Facilitate discovery sessions and decision-making workshops with credit union stakeholders
Lead development of website information architecture, navigation, taxonomy and content hierarchy
Partner with marketing and digital teams on content audits, prioritization and migration decisions
Simplify complex financial information for member understanding and action
Design effective paths to products, services, rates, calculators, educational content and support
Help establish scalable, maintainable content models and page structures for CMS authors
Incorporate SEO and findability into navigation, content structure and page design
Map priority journeys from public website into account opening, digital banking and third-party platforms
Identify gaps, friction and inconsistencies across connected experiences
Develop personas, journey maps and service blueprints to support better decisions
Translate business objectives into measurable website outcomes
Use research, analytics and usability testing to validate recommendations
Create sitemaps, user flows, wireframes, prototypes and detailed interaction specifications
Define or evolve website design system and reusable CMS component library
Design components balancing member needs, brand consistency, accessibility and author flexibility
Partner with CMS Technical Lead to ensure achievable experience within selected platform
Collaborate with Front-End Lead throughout implementation for design quality and responsive behavior
Review implemented pages and components, identify gaps and support remediation before launch
Incorporate WCAG accessibility requirements from beginning rather than as final-stage review
Present research findings, experience recommendations and design decisions to senior stakeholders
Facilitate discussions where marketing, technology, compliance and business priorities compete
Explain complex UX and content decisions in practical business terms
Help position public website as critical part of broader Forge transformation
Benefits
Recruitment process
Contract engagement at $70-$100 per hour depending on experience
Role is specifically for public website redesign and CMS migration, not SaaS or application product design
Primary focus is credit unions transitioning away from Central 1 Forge platform and OpenText CMS
Must understand connections between public website and account opening, digital banking, product applications, calculators, branch and ATM services
Goal is coherent member journey while recognizing public website and authenticated banking are different platforms
Credit union, banking, insurance or regulated industry experience strongly preferred
Strong visual or product-design skills alone are insufficient for this role
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