GitLab
·Product Management
Principal Program Manager, Go-To-Market
About this role
Lead go-to-market execution for Product & Technical Marketing at GitLab, owning high-stakes product launches and cross-functional program management. Drive AI-first workflows and build scalable frameworks for 15+ annual launches while partnering across Product, Growth, Comms, and Field Enablement.
Must have
Program management for go-to-market across high-tech industry with complex multi-stakeholder initiatives
Experience building and scaling programs in large distributed organizations with clear results
Hands-on work with AI agents and automations used in production by real teams
Track record of turning manual work into AI workflows and driving team adoption
Strong grasp of how product releases impact go-to-market teams
Ability to run several high-stakes workstreams simultaneously without dropping quality
Clear executive communication skills for decisions across competing priorities
Influence without direct authority including with senior leaders
Fluency with project tools with AI automation and ability to use GitLab
Ability to travel if needed per company travel policy
Technologies
Responsibilities
Run concurrent portfolio of PTM-dependent initiatives with clear owners dates and tradeoffs
Give leadership context to decide risks options and recommendations not status theater
Align go-to-market functions when work streams collide or compete for same people
Codify how programs run so each cycle starts sharper than the last
Put quality in path of work then confirm market-facing pieces landed as intended
Turn recurring coordination into shared AI workflows team can run without you in loop
Partner with Marketing's ATO when workflow needs department-wide adoption or guardrails
Escalate early with clear ask when call sits above working team
Protect focus with smaller core teams fewer standing meetings more working sessions
Close loop on results with data team then feed learnings into next cycle
Benefits
Amenities
Recruitment process
Reports to VP of Product & Technical Marketing with significant executive visibility and autonomy
Success measured by pipeline where it matters and brand community impact where business requires it
Institutionalize dual operating system for scalable launches and portfolio program practice
Ship production agent workflows that cut manual coordination and establish quality benchmarks
Team serves as senior operational and program spine inside Product & Technical Marketing
Building towards model where agents handle scaffolding of cross-functional programs
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