Instacart
·Product Management
Senior Product Manager, Carrot Ads
About this role
Lead Instacart's Carrot Ads platform, a white-label retail media solution enabling retailers like Uber Eats and Thrive Market to monetize their e-commerce properties. Drive API-integrated partner relationships, publisher-facing infrastructure, and strategic expansion into new verticals.
Must have
5+ years of product management experience owning complex cross-functional product areas independently
Experience building or owning B2B platform products
Strong technical acumen working directly with engineering on API design and data pipelines
Experience managing external partner or customer relationships as part of a product role
Strong written and verbal communication skills for engineering and executive audiences
Technologies
Responsibilities
Serve as primary product contact for Carrot Ads API-integrated partners including Uber Eats and Thrive Market
Own publisher-facing infrastructure including API architecture, integration, ad serving quality, and billing systems
Drive strategic initiatives to expand Carrot Ads into new areas such as in-store and B2B
Lead cross-functional collaboration across engineering, strategy, marketing, and commercial enablement teams
Take increasing strategic ownership over time including roadmap prioritization and leadership representation
Benefits
Recruitment process
Role is remote with Flex First policy allowing work from home, office, or other locations
Hiring limited to Ontario, Alberta, British Columbia, and Nova Scotia provinces
Eligible for new hire equity grant and annual refresh grants
Carrot Ads is one of the fastest-growing parts of Instacart's Ads business
Role sits at intersection of technical infrastructure, partner relationships, and strategic business growth
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